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One Bangkok Retail Partners with KASIKORNBANK Credit Cards for an Elevated Shopping Experience,  Celebrating the Grand Opening with the Exclusive “One Nee K Loey @ One Bangkok Retail” Campaign

One Bangkok Retail Partners with KASIKORNBANK Credit Cards for an Elevated Shopping Experience, Celebrating the Grand Opening with the Exclusive “One Nee K Loey @ One Bangkok Retail” Campaign

One Bangkok Retail, Bangkok’s Leading Retail & Lifestyle Destination, has partnered with KASIKORNBANK Credit Cards to launch the “One Nee K Loey @ One Bangkok Retail” campaign. This campaign celebrates the grand opening of One Bangkok, the new global lifestyle hub in the heart of Bangkok, offering four exclusive privileges to customers who spend with their KASIKORNBANK credit cards and meet the specified conditions between 25 October 2024 to 5 January 2025.

Palinee Kongchansiri, Chief Retail Officer of One Bangkok, stated, “One Bangkok Retail, we are creating a new definition of retail at One Bangkok as the first lifestyle phenomenon in Thailand bringing together fully integrated and superior shopping experiences under the concept of ‘The Rhythmic Experience,’ where everyone can groove to the pulse and excitement of life and enjoy a diverse mix of experiences. For this special occasion celebrating the opening of One Bangkok Retail’s Parade and The Storeys zones, we are welcoming everyone to ‘The Heart of Bangkok’ by joining forces with leading partners like KASIKORNBANK for the “One Nee K Loey @ One Bangkok Retail” campaign. This collaboration offers exclusive privileges and benefits to our valued customers who use KASIKORNBANK credit cards. We believe this will enhance the joyful moments and shared experiences we create, offering our customers not only a time well spent but also extraordinary and memorable experiences, for everyone, every day, here at One Bangkok.”

Palinee Kongchansiri, Chief Retail Officer of One Bangkok

Chatchawal Saengpreedakorn, Head of Credit Products Business Division at KASIKORNBANK, said, “KASIKORNBANK is delighted to create the “One Nee K Loey @ One Bangkok Retail” campaign, offering the ultimate credit card privileges and value for money to customers using their KASIKORNBANK credit cards at One Bangkok Retail, the new global lifestyle hub in the heart of Bangkok. This includes special discounts of up to 50% at over 30 leading restaurants and cashback of up to 17% when redeeming K Point for purchases. Additionally, ONE BANGKOK members will receive special gifts, vouchers, and a chance to win grand prizes worth over 10 million baht.”

Chatchawal Saengpreedakorn, Head of Credit Products Business Division at KASIKORNBANK

The “One Nee K Loey @ One Bangkok Retail” campaign offers four exclusive privileges from KASIKORNBANK Credit Cards, providing a rewarding experience across all dimensions of lifestyle at One Bangkok Retail:

  • Privilege 1: Enjoy discounts of up to 50% at over 30 participating restaurants.
  • Privilege 2: Receive cashback of up to 17% when redeeming K Points equivalent to the spending amount.
    • 17% cashback for KASIKORNBANK The Wisdom credit cardholders.
    • 15% cashback for other KASIKORNBANK credit cardholders.
    • For dining, a minimum spend of 1,000 baht per sales slip applies. For shopping, a minimum spend of 5,000 baht per sales slip applies.
  • Privilege 3: One Bangkok members get a chance to win grand prizes worth over 10 million baht. For every 3,000 baht spent with a KASIKORNBANK credit card, receive double entries (limited to 166 entries per person per day). Prizes include a Mercedes-Benz GLC 350e worth 4.18 million baht, three Soneva Jani, Maldives 1 Bedroom Water Retreat with Slide packages worth a total of 1,620,000 baht, a Hilton Sukhumvit Bangkok Presidential Suite Room package worth 114,000 baht, five Azimut yacht cruise packages worth a total of 500,000 baht, and other prizes such as vouchers for leading hotels, restaurants, and renowned brands.
  • Privilege 4: One Bangkok members receive additional gifts or ONE BANGKOK RETAIL CASH VOUCHERS when spending with KASIKORNBANK credit cards according to the specified conditions.
    • Special offer on 25 October 2024: Receive ONE BANGKOK RETAIL CASH VOUCHERS worth up to 16,500 baht when meeting spending requirements or choose to receive additional vouchers when spending 5,000 baht or more with KASIKORNBANK credit cards.
    • Continuing the special offers from 26 October 2024 to 5 January 2025: Receive a free RHYTHMIC TOTE BAG worth 1,600 baht when spending 4,000 baht with KASIKORNBANK credit cards or receive ONE BANGKOK RETAIL CASH VOUCHERS worth up to 16,000 baht when meeting spending requirements. Special offer for food lovers! Receive ONE BANGKOK RETAIL CASH VOUCHERS worth up to 1,200 baht when meeting dining spending requirements.

Join the celebration of the One Bangkok Retail opening and experience elevated shopping with numerous privileges at One Bangkok Retail in the Parade and The Storeys zones starting 25 October 2024. Download the One Bangkok Retail mobile app for access to exclusive benefits, news, and special promotions.

Note: Privileges are limited. Check for additional campaign details on the One Bangkok Retail app and WWW.ONEBANGKOK.COM or follow Facebook: Parade at One Bangkok / The Storeys at One Bangkok, Instagram: parade.onebangkok / thestoreys.onebangkok, TikTok: onebangkok.retail, or add LINE: @onebangkokretail for the latest updates.

*Terms and conditions apply as specified by the bank. For more details: https://www.kasikornbank.com/k_4f82eHD. Use KASIKORNBANK credit cards responsibly and pay in full on time to avoid 16% interest per year.

Rose Apple Residences: A Tranquil Country Villa Reconnects with Nature

Rose Apple Residences: A Tranquil Country Villa Reconnects with Nature

/ Siem Reap, Cambodia /

/ Story: Kangsadan K. / English version: Bob Pitakwong /

/ Photographs: Cruise Media Production – Antony Holvoet /

A vast landscape covered in lush greenery is the breathtaking beauty that draws holidaymakers to Siem Reap, an ancient city in northwestern Cambodia. Built into nature, a country villa named “Rose Apple Residences” provides tranquil spaces for those looking for quiet and comfort away from the hustle and bustle, the noise and crowded places.

An outdoor swimming pool, lush greenery and a wall of earth that’s part of the hilltop landscape all blend together beautifully.

The calm white villa is nestled amid lush landscapes that are part and parcel of the Cambodian rainforest. Walk in the door, and you find the spacious interior abounding in fresh air thanks to passive cooling design that optimizes materials, wall openings and building orientation for environmental comfort. “Rose Apple Residences” is the brainchild of Asma Architects, a homegrown architectural practice based in Siem Reap. Their job: create a country house that connects with the natural surroundings as a means to improve well-being, physically and mentally.

The entrance and retaining wall fences adorned with hanging vines are built of vertical wood slats with spaces in between to allow air to pass through.
A corridor decorated with fishponds leads to the stairs providing access to the reception area the second floor.

The modern countryside house is built on a slope. To enhance space, visual perspectives and accessibility, the architects incorporate the existing landscape in the overall design that starts from the hilltop and gradually descends to meet a swimming pool located in an area of low ground. In the meantime, a bank of earth that remains intact now doubles as a privacy screen providing peace of mind for guests staying at the villa. From the swimming pool, the building for the accommodation of guests is accessible via a set of steps built into the hillside. This, in turn, ensures a smooth flow of air, resulting in indoor-outdoor connections that keep the house cool all year round.

A view from above reveals the white country villa beautifully ensconced in lush, leafy greenery.

Viewed in its essential qualities, the villa has two stories, the first of which comprising five bedrooms, namely, the main or largest bedroom, and four other slightly smaller ones. By making effective use of materials and large openings in the walls, the design team is able to create the light and airy interior for guest accommodations. Meanwhile, every precaution is taken to protect privacy and improve thermal comfort in the building.

Among others, the gardens growing along the north-facing wall provide outdoor spaces in which to relax and unwind. Plus, they promote natural light and good ventilation, ultimately saving on energy usage and reducing energy bills. At the same time, concrete flooring and wood provide good thermal buffers keeping the building cool in summer.

Venetian window blinds control the amount of light streaming into the room. They prove a perfect complement to all wood furniture that’s friendly to the environment.
Shades of white and all wood fittings combine to make the bathroom feel warm and welcoming.

The second floor contains areas for common use, including a reception room near the entrance and a sitting room at the center of the house plan. By design, it’s a pleasant, airy space offering the invitation to an enjoyable experience. Set at the same level as the hilltop, the second floor has plenty of ample space for a dining room with a view of the surrounding landscape. The swimming pool and nearby lush gardens can be seen in full view from here.

Double height ceilings create a more spacious, well-lit environment in the second floor reception room.
The balcony projecting from the reception room overlooks a garden filled with exotics.
A flight of stairs provides access to the second floor reception area with a dining room at the far end.

Everything considered, building on a gently rolling hill has its advantages, such as better views of the surroundings, good ventilation and plenty of sunshine to grow a beautiful garden. All of these qualities are integrated in the design of “Rose Apple Residences”. The result is a flexible living space, a private and secluded place in which to relax and reconnect with nature.


Architects: Asma Architects


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dusitD2 Samyan: A Midtown Hotel Livens up Old Town Neighborhood with Exciting New Design

dusitD2 Samyan: A Midtown Hotel Livens up Old Town Neighborhood with Exciting New Design

/ Bangkok, Thailand /

/ Story: Lily J. / English version: Bob Pitakwong /

/ Photographs: Nantiya June, Kranchanok Boonbamrung /

No place personifies the timeless beauty of Bangkok’s old town like dusitD2 Samyan, a destination hotel where stylishly fashionable design seamlessly mixes with urban lifestyles.

A vista of Bangkok’s landscape as seen from inside a DusitD2 hotel room.

As the name suggests, dusitD2 Samyan is a member of the D2 hotel chain. It nestles comfortably on Si Phraya Road, a longtime economic hub renowned for busy movement and modern architecture. Taken as a whole, there’s a feeling of excitement and pleasure that comes with urban conveniences. dusitD2 Samyan no doubt is a beautiful work of contemporary hotel design, one that helps to rejuvenate a city neighborhood without sacrificing the value of Thailand’s arts and culture.

The hotel lobby space decorated in contemporary style tells the story of Bangkok’s Si Phraya Road neighborhood now and then.

First things first, let us show you around high-rise hotel rooms offering a vibrant panorama of Bangkok. The overall effect is impressive, thanks to a perfect blend of convenience and comfort plus the furnishing and decoration that tells the story of the Si Phraya neighborhood now and then.

The area’s reputation as one of Thailand’s jewelry trade centers is manifested in the interior design inspired by beautifully crafted personal ornaments, such as jewels and precious metals. Among other things, decorative throw pillows and headboards are covered in textile fabrics showcasing precious stone patterns in a variety of shapes and colors.

The furnishing and decoration of hotel rooms gets its inspiration from personal ornaments, such as precious stones and metals that have made the Si Phraya Road neighborhood famous as one of Thailand’s jewelry trade centers.
Hotel room décor brings about a good impression of the Si Phraya Road neighborhood renowned for its reputation as one of Thailand’s jewelry trade centers.
A throw pillow showcasing an image of precious stone patterns tells the story of Si Phraya as one of Thailand’s jewelry trade centers.

dusitD2 Samyan has two areas for common use that non-guests can access. The 16th floor contains the Bedidas – Pool Bar, where the tasty, distinctive Mexican cuisine is served. Be spoilt for choice when it comes to drinks and refreshments. And if you swing by in the late afternoon, go to Mimi’s Bar on the 25th floor. It’s a good place to watch the sun set behind cloudy skies or simply take in the panoramic view. While up there, take your time to explore amazing interior design, relax and unwind in the comforting glow of sunlight as the night falls.

The 16th floor holds the Bedidas – Pool Bar with a view of downtown Bangkok.
A vibrant space with vivid colors, Mimi’s Bar on the 25th floor affords nearly 360-degree views of the cityscape.
Seen from Mimi’s Bar on the 25th floor, Bangkok’s urban skyline is aglow as the night falls.

It comes as no surprise that dusitD2 Samyan has become a popular destination on Si Phraya Road for both locals and foreign visitors. Living among the hustle and bustle of the city has its advantages. Located in the city center, DusitD2 Samyan is very pleasant and easy to get to, not to mention the hotel’s interior design that evokes admiration. Precisely, it’s these qualities of urban places that earn Bangkok a reputation as one of the world’s most admired cities.


Architects: Design Identity Unit


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Bangkok Bastards: Chatpong Chuenrudeemol’s Vision of Urban Ingenuity in Everyday Architecture

Bangkok Bastards: Chatpong Chuenrudeemol’s Vision of Urban Ingenuity in Everyday Architecture

/ Bangkok, Thailnd /

/ Story: Lily J. / English version: Bob Pitakwong /

/ Photographs: Courtesy of CHAT Architects /

Chatpong Chuenrudeemol, of CHAT Architects, Thailand, is an architect and researcher renowned for what he called “Bangkok Bastards”, a project that investigated unsightly urban areas, such as construction site camps, inner-city slums and retail stalls abandoned and reclaimed by nature. Rethinking them from a new perspective, he was able to restore them to life in an interesting way.


Outstanding products of “Bangkok Bastards” included the Samsen Street Hotel, a downtown lodging inspired by scaffolding wooden planks and metal poles on the outside of a building. Together they gave rise to exciting new design bearing some resemblance to the raised platforms attached to a building during construction.

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Samsen Street Hotel / Courtesy of CHAT Architects
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Samsen Street Hotel / Courtesy of CHAT Architects

In a way, the Samsen Street Hotel is a revelation of previously unseen aspects of building design, a conceptualization that culminates in a thorough change in the form, character and experience in a very open and visible way. Taken as a whole, it’s a piece of architecture designed to promote social interactions, a community hub for hosting events and spaces for people to meet in the Samsen Street neighborhood. That’s not all. He also has other projects in the making, basically focusing on reuse and rethink as ways to create places of higher quality than he found it.

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Angsila Oyster Scaffolding Pavilion / Courtesy of CHAT Architects
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Angsila Oyster Scaffolding Pavilion / Courtesy of CHAT Architects

A little bit about Chatpong Chuenrudeemol

Chatpong is founder of CHAT Architects and winner of the 2020 Silapathorn Award in Architecture.

After completing his master’s degree at Harvard University’s School of Architecture, Chatpong returned to Thailand where he set up a business called CHAT Architects. He was very interested in architectural styles that reflected the true values, experience and the way of life of ordinary people. His research in urban planning and development was inspired by a feeling of wanting to know more about happenings in the street. They included events in the community, construction site camps and deserted retail stalls, to name but a few. Their untidy outward appearances belied the quality of being honest and truthful to others.

Like everything else, the buildings built by non-architects based on local needs and available materials deserved a second chance. So, it’s up to the architect to rethink them from a different point of view and put them to good use once more. After all, there is value in everything.


(Re)Thinking inside the Box is a series of discussion events focusing on the issues abovementioned. It’s all a matter of perspective about what can be done to address the problem of limited living space in the city. It’s a forum for people to explore new possibilities and look at the problem from within, thereby turning a challenge into a solution. Hence, the title is (Re)Thinking inside the Box, as an alternative to outside-the-box thinking.


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ONE BANGKOK: A New Global Landmark in the Heart of Bangkok Set to Open on 25 October

ONE BANGKOK: A New Global Landmark in the Heart of Bangkok Set to Open on 25 October

/ Bangkok, Thailand /

/ Story: Press Release /

/ Photographs: Press Release /

One Bangkok, a world-class landmark project by TCC Assets (Thailand) Co., Ltd. and Frasers Property Holdings (Thailand), will soon be ready to offer a new experience in fully integrated urban living. Aspiring to be “The Heart of Bangkok,” a district created to hold a place in people’s hearts, One Bangkok is poised to elevate the city to a world-class metropolis and a must-visit destination for people from around the world. The One Bangkok Celebration, set for 25 October 2024, will mark a key moment for Bangkok’s future.

one bangkok

Panote Sirivadhanabhakdi, Group Chief Executive Officer of Frasers Property Limited, remarked, “Entrepreneurial leadership plays a pivotal role in driving the economy and inspiring investor confidence in Thailand’s future potential. One Bangkok will play a key role in enhancing the city’s status as a ‘Global Integrated Lifestyle Hub’. After more than a decade of meticulous design and development, we remain resolutely focused on the people, communities, and environmental sustainability. Our partnerships with world-leading companies have ensured the seamless integration of cutting-edge technologies, making One Bangkok a true model of a sustainable and future-proof smart city.”

one bangkok

He continued, “We are truly excited to announce the One Bangkok Celebration on 25 October 2024. This will be an opportunity to bring everyone together to witness something truly special. This spectacular event, presented in collaboration with our partners and business allies, will feature an exclusive performance by Auditoire, the visionary team behind the 2024 Olympic show and numerous other world-class spectacles. This promises to be an extraordinary and unforgettable occasion.”

A Rhythmic Retail Destination Like No Other!

Discover the ultimate shopping and lifestyle experience through the concept of The Rhythmic Experience at three unique retail destinations: Parade and The Storeys (opening 25 October), and POST 1928 (set to launch in the next phase). Spanning over 190,000 sqm, these destinations offer unique concepts and designs seamlessly connected on the ‘Retail Loop’, which encompasses 900 retail stores. Parade and The Storeys will elevate the shopping experience, complemented by the ‘All Day, Everyday Dining Journey’ at the ‘Food Loop,’ which houses over 250 acclaimed restaurants from around the world. Some of these eateries are making their debut in Thailand, including WOLFGANG’S STEAK HOUSE, Pura Brasa, Ant Hole, OYA, AWARE COFFEE, HATTENDO, and Tempura Tendon Hannosuke Tokyo. Additionally, there are unique establishments that have never been seen before in a shopping centre, such as Kopi Hia Tai Kee, Hoteki, TEMPERED, Fillets, VEGGIE FIRST CAFÉ, Krua Apsorn, and KIN ROLL.

one bangkok

In addition, exclusive stores and leading brands offer unique experiences created specifically for One Bangkok (Made in One Bangkok), including King Power City Boutique, under the concept of “An Experiential Shopping Journey in the City,” designed by the world-renowned Hayon Studio. This boutique spans over 5,000 sqm on floors 1-2 in the Parade zone. Experience Mitsukoshi Depachika, a world-class food destination and the first of its kind in Thailand. Explore SARAPAD THAI, a premium and trendy center for Thai products, and Tech House, ONE Content Store, the first new concept duplex bookstore. Enjoy movies at One Ultra Screen, the epitome of ultra-luxury cinemas, featuring the innovative “THE EXCLUSIVE MOVIE CLUB” concept promising unparalleled clarity with LASER 4K technology.

Celebrate special moments at CHANG CANVAS, and discover flagship stores of Jim Thompson, Club 21, and the Swatch concept store. Don’t miss out on Little Gaia, a learning center crafted for children and families. Explore BIG C’s debut concept, ‘BIG C Foodplace Bangkok Marché, and enjoy FOODSTREET, where you can savor Michelin Guide-certified street food, all in one convenient location, along with many other exciting offerings.

The Finest Hospitality, Futuristic Workplaces & Ultimate Living

Experience The Ritz-Carlton Bangkok, the first 6-star luxury hotel on Rama IV Road, opening in November 2024. The first Andaz-branded hotel in Bangkok, Andaz One Bangkok, will open in 2025, and Fraser Suites Bangkok is set to open in 2026. The initial phase of the office buildings at One Bangkok includes Tower 3, Tower 4, and Tower 5. Currently, Tower 4 boasts an occupancy rate of 80%, while Tower 3 stands at 30%. Tower 5 is now open for reservations. Leading companies committed to relocating their offices to One Bangkok include Baker & McKenzie Ltd., KGI Securities (Thailand) Public Company Limited, Estée Lauder Companies, A. Menarini (Thailand) Ltd., LINE MAN Wongnai, and BMW Group Thailand. The Residences at One Bangkok, offering an unparalleled living experience at this prime Wireless Road location, will be available for customer previews from the end of 2024.

Inspiring Urban Canvas

Explore new inspirations at Art Loop, a 2-kilometre art and culture journey encircling the project. Delight in the One Bangkok Public Art Collection, showcasing public artworks by world-renowned and notable local artists, thoughtfully designed and curated to complement the context of One Bangkok. Highlights include unique sculptures by Anish Kapoor and Tony Cragg. Additionally, The Wireless House at One Bangkok will be unveiled, featuring an exhibition that brings the rich history of Thailand’s first telegraph station to life in a contemporary narrative. The building’s architecture will transport you back to 1913, making it a must-visit destination at One Bangkok.

The One Bangkok Celebration

An unforgettable global phenomenon where our hearts will beat as one at the One Bangkok Celebration. Leading Thai organizers will collaborate to present a mesmerizing show, with world-witnessed exclusive performances by Auditoire, a world-leading brand experience agency, and one of the agencies charged with producing the Paris 2024 Olympics opening ceremony. Spectacular light and music performances will involve over 300 artists from Thailand and abroad. The celebrations will continue with concerts from over 25 renowned artists throughout the weeks from 25 October to 31 December 2024.

Enjoy special promotions and offers from top stores, along with a variety of special event programs throughout the year, ensuring your excitement never wanes.

The One Bangkok Celebration marks a significant milestone in Bangkok’s transformation into a world-class metropolis. This achievement reflects a vision of sustainability and smart city development, positioning One Bangkok as “The Heart of the City,” fulfilling every need and enhancing the living experience for everyone. Join us for this thrilling experience starting 25 October 2024.

Turning Neglected Areas into Lush Nurturing Urban Spaces

Turning Neglected Areas into Lush Nurturing Urban Spaces

/ Bangkok, Thailand /

/ Story: Lily J. / English version: Bob Pitakwong /

/ Photographs: Courtesy of Ng Sek San /

Ng Sek San is a landscape architect famous for his untiring energy and passion that give areas lacking proper care the power of fresh starts. He’s the go-to guy when it comes to creating clean outdoor environments that produce positive effects on society and urban area. His masterpieces consist of a broad range of not-for-profit public space projects. Together they speak volumes for his role as an architect and productive member of the community, especially his native Kuala Lumpur, Malaysia.


He’s currently playing an important role in the restoration of Kebun-Kebun Bangsar, a midtown garden oasis occupying eight acres of land (about 20 Rai) with scenic views of the Kuala Lumpur skyline. Formerly home to thriving community orchards and farms, much of it was left in less than desirable condition when he found it. And that’s precisely what gave rise to a concerted effort to restore it to a good state of repair, thereby creating a public green space for recreational use that’s accessible to everyone.

Kebun-Kebun Bangsar at present provides space and facilities for essential public services ranging from seminars, to workshops for discussing agriculture and ecosystem health, to venues for social gatherings and cultural activities. The story of Kebu-Kebun Bangsar isn’t one without obstacles. Like everything else, there were many challenges that had to be dealt with at various stages of development. In the end, it’s hard work, learning and the ability to create an understanding with the community that led to success. Outside, life goes on as usual. The park now serves as a desirable model of sustainable urban planning.

A little bit about Ng Sek San

A bachelor of civil engineering product of the University of Canterbury, New Zealand, Ng Sek San went on to complete his master’s degree in landscape architecture at Lincoln University, also in New Zealand. He founded his own architectural practice, named Seksan Design Landscape Architecture and Planning, in Kuala Lumpur in 1994. Needless to say, his works represent an amalgamation of 30 years of experience in landscape architecture and design for both residential and commercial projects large and small. Over the past three decades, he has done the work in both design and non-design capacities, a distinguished career in which being earth friendly is among the top priorities. Precisely, it’s about protecting ecosystem health and doing what is right in the best interests of the community as a whole.


(Re)Thinking inside the Box is a series of discussion events focusing on the issues abovementioned. It’s all a matter of perspective about what can be done to address the problem of limited living space in the city. It’s a forum for people to explore new possibilities and look at the problem from within, thereby turning a challenge into a solution. Hence, the title is (Re)Thinking inside the Box, as an alternative to outside-the-box thinking.


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Sustainable Living in a Narrow Space: Reinterpreting Narrowness along More Creative Lines

Sustainable Living in a Narrow Space: Reinterpreting Narrowness along More Creative Lines

/ Ho Chi Minh City, Vietnam /

/ Story: Kangsadan K. / English version: Bob Pitakwong /

/ Photographs: Courtesy of Officine Gặp /

“Reinterpreting Narrowness” is an excerpt from research on the subject of an architectural style ubiquitous in Vietnam by Officine Gặp. Founded in 2021 by Yuri Frassi and Afra Rebuscini, Officine Gặp is a research studio committed to the study of urban planning and development involving people with specialist knowledge in Ho Chi Minh City. It investigates the experience and opinions of local residents in a bid to arrive at conclusive findings about the appearance of design and lifestyles in a given area.

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Among other things, it looks into the narrow front row house, aka the “Tube House”, a style of residential architecture prevailing in cities across Vietnam. The research project titled “Reinterpreting Narrowness” examines the facts about how urban populations live, work and play. In essence, it’s about understanding the dynamism of the people’s way of life, culture and relationships with small and narrow living spaces. That is to say, it decodes socioeconomic conditions and architectural language in a way that’s easy to understand, giving rise to exciting new ideas for urban planning and development in future.


Reinterpreting Narrowness

Reinterpreting Narrowness is a long-term project inspired by the appearance of an architectural style commonplace throughout Vietnam. Also known as the “Tube House”, it’s an urban row home plan designed to take up the full extent of an elongated rectangle. The purpose of the project is to encourage conversation among architects about the architectural style and urban landscapes that together have made Vietnam original and unique in its own special way.

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The project had its beginnings in Ho Chi Minh City in 2022. Since then it has provided the stimulus for open discussions, workshops and debates attracting more than 20 groups of architects from across the country. The project is currently gradually transforming into a form of print media specialized in design innovations and ideas worth sharing.

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Over the course of time, the conversations about the “Tube House” coalesced to form a meeting place where ideas about particular design were exchanged. Together they gave rise to stories about the evolution of contemporary architecture in Vietnam. In a nutshell, it’s about taking measures to deal with the problem of overcrowding and challenge of limited space. The intention is to encourage sustainable development and, at the same time, protect cultural heritage and lifestyles. Circles of architects have a role to play in improving the quality of life and ongoing interactions among people in the city.

Crafting a Sonic City (CASC)

Crafting a Sonic City is a multidisciplinary project designed to research the characteristics of sound in the city for the purpose of urban development and the conservation of features or qualities unique to an area, ultimately safeguarding its intangible cultural heritage. Unbeknownst to us, we have all grown familiar to hearing the usual sound in the neighborhood every day. This research project uses the sonic quality to record the story of a city in a factual and detailed way. In a few words, it’s about creating exciting new ideas for urban planning, using the sound as a means to promote an understanding in society.

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The project culminated in a public display of handmade books about the characteristics of sound in Hanoi and Ho Chi Minh City. It happened as part of the Vietnam Festival of Creativity and Design 2022, featuring a multitude of neighborhood sounds recorded by architects and researchers. It provided a forum for an exchange of views with people in the community as well as the Society for the Blind.

The Gặp Series

The Gặp Series is a program dedicated to sharing ideas and stories obtained from visiting design studios and architectural practices across the country. Findings reached as a result of an inquiry are presented in a friendly atmosphere. It’s the intention of Officine Gặp to provide a meeting place where knowledge can be exchanged plus it provides the opportunity of meeting up with the people behind the success of research projects in Vietnam.

Action Research Turtle Lake

Action Research Turtle Lake is a workshop that took place over a period of two months. It was a forum that involved little children. The intention was to explore new possibilities in urban planning and development, especially ideas that we adults would never have thought possible. It invited children at the age 4 and 5 from Little Em’s Preschool to be part of the team.

In joining the research program, the children were encouraged to observe the happenings on the streets around Turtle Lake in Ho Chi Minh City. It’s an urban neighborhood characterized by busy movement and activity, traffic congestions and places where people congregate to eat and drink together.

The children participated in surveying the area; taking photographs, drawing pictures, and talking with locals about things that happened. Officine Gặp designed activities that were easy for the children to do in line with an approach to neighborhood building known as “Tactical Urbanism”.

A little bit about Officine Gặp

Yuri Frassi

Yuri Frassi is pursuing a doctorate at the School of Architecture and Urban Design, Royal Melbourne Institute of Technology (RMIT) University, Australia. His keen understanding of the fabric of urban society is manifested in his research into the socioeconomic conditions affecting people’s way of life in Ho Chi Minh City. His works investigate ongoing relationships and interactions between different narratives about cities and urbanism. Through conversation, complex ideas in architecture and urban design are reinterpreted in a way that’s easy to understand.

Afra Rebuscini

Afra Rebuscini is an architect and independent exhibition curator based in Ho Chi Minh City, Vietnam. Her past experience and research centered around the law of urban planning and the dynamism or complex interplay of relationships between the community and the city. With an aptitude for art making, event organizing, and area knowledge, she has been able to conduct social experiments, ultimately leading to an understanding and civic participation in urban planning and development.


(Re)Thinking inside the Box is a series of discussion events focusing on the issues abovementioned. It’s all a matter of perspective about what can be done to address the problem of limited living space in the city. It’s a forum for people to explore new possibilities and look at the problem from within, thereby turning a challenge into a solution. Hence, the title is (Re)Thinking inside the Box, as an alternative to outside-the-box thinking.

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A Skinny Home Fosters the Joy of Living through Cozy Interior Design

A Skinny Home Fosters the Joy of Living through Cozy Interior Design

/ Ho Chi Minh City, Vietnam /

/ Story: Kangsadan K. / English version: Bob Pitakwong /

/ Photographs: Lonton Studio /

Who would have thought a modest house could transform into a warm and welcoming home amid the hustle and bustle of downtown Ho Chi Minh City? Well, it’s possible. This five-story narrow lot house has plenty of room for a couple with two children to live comfortably. It even has a sitting room that echoes the timeless tradition of tea and coffee drinking, a relaxed atmosphere that keeps conversations going. Well-thought-out design gives it a streamlined and simple look, while the interconnected interior speaks volumes for a strong family bond. The house is the brainchild of Story Architecture, a homegrown architectural practice in Vietnam.

The balconies enclosed by walls and railings are staggered throughout the façade in warm shades of brown. They provide places to sit back, relax and enjoy family time outdoors.

Built on a plot of land that’s unusually long in relation to its width (3.5 x 17 meters to be exact), the tall and skinny house offers 59.5 square meters of usable space. For privacy, there are three bedrooms plus communal spaces that form the heart of family life. They include a modern kitchen with dining room nearby, as well as a living room, an ancestral altar, and a swimming pool on the rooftop deck.

For added convenience, there is an elevator that provides access to all the rooms on five levels. Taking everything into account, the design team did an amazing job at integrating all the useful features in one small space.

Drawings of the mezzanine and the ground floor show an elevator shaft and sets of stairs at the rear of the house in relation to the living spaces and other functions located up front. / Courtesy of Story Architecture
Drawings of Floors 2 and 3 show the master bedroom and one of the children’s bedrooms located at the front of the house. / Courtesy of Story Architecture
Drawings of Floors 4 and 5 show one of the children’s bedrooms and the rooftop swimming pool at the front of the house plan. / Courtesy of Story Architecture
A drawing of the side elevation view in cross section illustrates the flow of air through openings in the walls at the front and the back of the building. / Courtesy of Story Architecture

The design concept centers around creating a more connected living space, one that’s well-lit and well-ventilated considering the warm and humid climate prevailing in the region. And that applies to all five levels, as well as the stairwell and the vertical shaft for the passage of an elevator located at the far end of the building.

The mezzanine contains a modern kitchen with dining room nearby. A skylight installed in the roof up front maximizes light and allows people inside to see out while preparing food.

By the looks of things, there are two features that stand out from the rest. First, the front of the house contains living spaces for the family plus a dining room and a kitchen located on the mezzanine. Then, the swimming pool on the rooftop deck conveys a great deal about genius ideas aimed at overcoming the problem of limited space in the city.

The swimming pool on the rooftop deck offers a panorama of Ho Chi Minh City.

That’s not all. To make a home feel more comfortable, choosing the right building material for the job is equally important. In this particular case, the rear walls built of breeze blocks provide ventilation, decoration and privacy. Plus, they protect the interior from rain and bad weather. Where appropriate, glass windows are put in place to maximize light streaming into the rear of the house. Other features that contribute significantly to the overall appearance are the balconies staggered throughout the front façade in rich warm tones of brown, an amazing design that makes the house unique in its own special way.

A bedroom embraces the beauty of simplicity illuminated by natural light.

All things considered, it’s a task that makes great demands on the team of architects who designed it. Not only is it about overcoming the problem of limited space, but it’s also about building a place that’s comfortable to live in, a well-detailed design with plenty of room to grow a family and promote positive communication. And this warm and inviting, five-story home is created to do exactly that.


Architects: Story Architecture


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Lei Ơi Càphê: An Airy, Well-Lighted Shophouse-Cum-Bistro in Da Nang

Lei Ơi Càphê: An Airy, Well-Lighted Shophouse-Cum-Bistro in Da Nang

/ Da Nang, Vietnam /

/ Story: Phattaraphon / English version: Bob Pitakwong /

/ Photographs: Hoang Le /

No other place looks the epitome of a charming community like this neighborhood in southeast Da Nang. The area is no stranger to shopping streets lined with narrow front row houses commonplace throughout Vietnam. And that’s exactly the challenge that tests the ability of a design team at Tran Trung Architects. They are tasked with creating a small coffee shop combined with the owner’s residence on the second and third floors. The result is a clean, well-lighted shophouse named “Lei Ơi Càphê”, ơi being a word expressing love and affection in Vietnamese.

da nang
The coffee bar with a seating area nearby makes the entryway feel warm and welcoming.

On the outside looking in, it’s the image of a beautiful place thanks to the quaint, storybook façade and a front yard under tree cover. The healthy green foliage is quite a contrast to the building exteriors with burnt orange undertones. The storefront itself is covered in corrugated metal roofing turning a rusty brown. It’s a creative way to add vintage aesthetic to the modern terraced home. More than anything else, it doubles as an outdoor privacy screen providing peace and seclusion from busy movement and activity outside. Walk in the door, and enjoy life in the slow lane, not to mention the tantalizing aroma of fresh brewed coffee.

First floor plan: Open concept design makes the entryway, coffee bar and seating area feel light and airy. / Courtesy of Tran Trung Architects
Second floor plan: Greenery is put in toward the middle of the house plan, separating the customer seating area up front from the owner’s residence tucked away at the rear. / Courtesy of Tran Trung Architects
Third floor plan: An open concept layout translates into improved foot traffic flow plus increased light and ventilation. / Courtesy of Tran Trung Architects

Meanwhile, open-concept spaces on the inside feel cohesive with everything blending together beautifully. There’s small courtyard, for lack of a better word, at the center of the house plan that’s illuminated by skylights built into the rooftop. On the whole, it’s the coming together of features produced by nature and a style of architecture that’s unique in its own special way. They work alongside each other to improve indoor air quality and excite interest as sunlight and shadow on the wall changes over time.

da nang
The view from above: metal stairs take a spiral course around a small interior courtyard, providing access to the upper floors.
da nang
A stunning courtyard in the middle is illuminated by skylights built into the rooftop.
A long table crafted of reclaimed wood looks out over the void of space on the second floor, making the interior feel light and airy.

There’s more. Central to its character is the concept known as “Reviving the Life Cycle”. Fundamentally, it’s about the 3 R’s, reduce, reuse and recycle as a way to manage waste by putting discarded material to good use and creating works of higher quality and value than the original. This is evidenced by the use of old corrugated metal roofing on the building façade, as well as crushed brick landscaping in the front yard and the path for walking along.

shophouse
The façade of corrugated metal roofing in rusty browns speaks volumes for the 3 R’s of waste management – reduce, reuse and recycle to save planet Earth.

To create indoor thermal comfort, the east and south-facing walls are built of perforated bricks that offer a range of benefits, among them enhanced ventilation, moisture control and stunning geometric patterns in design. Small holes in the bricks let fresh air enter and circulate inside, thereby keeping the interior cool and comfortable even when it’s really hot outside. Where appropriate, the architects installed water mist systems at the top of the wall, a clever way to cool the room while cutting energy bills.

da nang
Perforated brickwork creates stunning patterns on the walls and improves air circulation in the interior.

In a few words, it’s the expert use of light and shadow that makes this small café stand out from the crowd. Touched by the sun, brick wall textures create beautiful effects, adding visual interest, depth and character to interior design. At the same time open-concept planning makes the room feel larger, resulting in a seamless connection between indoors and outdoors. The fact of the matter is well-thought-out design has a role to play in enhancing customer experience.


Architect: Tran Trung Architects

Landscape: Bap’s Garden


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Lee Cherng Yih and Caleb Ong, of Formzero: A Modern Tropical Design Duo Integrates Greenery into the Urban Landscape

Lee Cherng Yih and Caleb Ong, of Formzero: A Modern Tropical Design Duo Integrates Greenery into the Urban Landscape

/ Petaling Jaya, Malaysia /

/ Story: Natthawat Klaysuban / English version: Bob Pitakwong /

/ Photographs: Courtesy of Formzero /

The publishers of room and Living ASEAN have the pleasure of introducing Lee Cherng Yih and Caleb Ong of Formzero, Petaling Jaya, Malaysia, an architectural practice specialized in contemporary Tropical design. The two architects are renowned for their untiring advocate of sustainable residential design and creative ways to decorate with plants. Their eager embrace of green concepts has enabled the works of Formzero to stand out from the crowd. Worthy of attention are homes carefully thought out to blend beautifully with the surroundings and Tropical climates prevailing in peninsular Malaysia. In a few words, it’s about creating urban living spaces where people and greenery thrive in close physical association.

In addition to a distinguished career in design, the pair also teaches architecture at a university in Malaysia. Their working life in academia has given them the opportunity of combining formal knowledge with hands-on experience in the fields. One of their signature works is the “Planer Box House”, a narrow front home in Kuala Lumpur adorned with edible gardens growing luxuriantly from the ground up all the way to the rooftop deck. At the risk of stating the obvious, it’s designed to answer the need of a homeowner who has a preference for growing plants.

Together they give the home instant curb appeal that’s quite a departure from what people expect to see in a residential neighborhood. From architectural perspectives, it’s about finding a balance between sustainable living and overcrowding in the big city. According to the architects at Formzero, it’s a building design, style and classification that “go beyond the typology”.

Lee Cherng Yih and Caleb Ong were among expert guest speakers at the design talk titled (Re)Thinking inside the Box: Vol. 1 Living in Small Urban Spaces. Discussion topics include, among others, the challenges that test the abilities of architects, ways to deal with site constraints and ideas for improving in the quality of urban life. Fundamentally, it’s about raising public awareness of the issue and the importance of well-thought-out design in solving the problem of limited space in the city, especially in Southeast Asia.


Q: Basically, how would you describe Formzero?

Lee Cherng Yih: Formzero is a design studio under the leadership of myself, Lee Cherng Yih, and Caleb Ong. Besides the two of us, we also have a five-strong design team. Established in 2012, our office has been up and running for 12 years now. As an architectural practice, from day one we’ve focused our attention on creating designs that could effectively respond to the challenges of Tropical climates. We looked into how green spaces could be integrated in building design. In central respects, that’s pretty much the heart of our studio.

Q: From your perspective, how would you define Tropical architecture?

Lee Cherng Yih: In my opinion, Tropical architecture can be seen from two different points of view. First, it’s an architectural style that embraces climatic conditions prevailing in the locality. I’m not saying that everyone can live in a place without air conditioning. Rather, I’m talking about finding a balance between sustainability and energy consumption in homes. That said, we need a design that works, one capable of dealing with weather that changes seasonally.

Secondly, we cannot trust everything in the physical world, and the built environment on top of that. As humans, we are part of nature. We should make appropriate adaptations to fit in well with a new environment, rather than trying to change the environment to suit our needs. I think that these two points of view are of the utmost importance as we try to understand and reap the benefits of living in Tropical climates.

The Window House / Photographs: Ronson Lee – Twins Photography

Q: What’s your opinion on urban environments in Southeast Asia? How does the ecosystem of an urban area influence your work as designers?

Caleb Ong: Nowadays, urban areas across the region have become more densely populated, giving rise to the problem of lack of privacy. That said, we have to create spaces where people can live without being constantly observed or disturbed by others. Everybody wants to feel safe and protected from disruptions that come with living in a crowded place.

Lee Cherng Yih: In my opinion, it’s obvious that population growth only exacerbated the problem of overcrowding in urban areas. At the same time, there’s a need to protect the ecological sustainability of the planet. And that’s where well-thought-out design comes into play as we adapt to changes in our lives. It’s a challenge that tests the abilities of architects like us. We have to find a balance between urban living and saving the environment.

Planter Box House / Photographs: Ameen Deen

Q: Can you give a few examples that are the signature of your design studio, either completed or under construction?

Lee Chern Yih: The first project, called Windows House, is a home in Kuala Lumpur. It has double layer façades for two reasons. First, they are designed to keep direct sunlight out of the rooms during the hottest hours. Then, because the homeowners had expressed privacy concerns, we solved the problem for them by putting in architectural elements extending outward from the building facades. As a result, the inner walls perform a dual function providing sun protection while creating semi-outdoor room that’s snug and cozy. Meanwhile, the facades built of perforated materials make the home feel light and airy.

The Window House / Photographs: Ronson Lee – Twins Photography
The Window house / Photographs: Ronson Lee – Twins Photography

The second project, known as Vertical Park, is a high-rise building, which we entered into a competition. It’s located in a city where open public spaces are few and far between. So we experimented with the idea of incorporating greenery as the integral part of the building’s communal areas, business spaces, even children’s playgrounds. Together they form the building façade overlooking the street below. It’s an idea that begs the question. What is the façade, anyway? Is it a public space? Or is it a business venue? It’s both. We incorporated fun ideas in the design to invite people to visit for pleasure.

Vertical Park / Courtesy of Formzero
Vertical Park / Courtesy of Formzero

The third project, called Planter Box House, is a home adorned with edible landscapes thriving on the front façade and rooftop deck. The principal face of the building holds planter boxes of concrete made for growing vegetables and fruit trees. It’s designed to blend in with other homes in the area, giving rise to conversations and promoting neighborly relationships. Needless to say, it caters to the homeowner who loves growing plants. Like a farm, it even has a place to store water for growing crops.

Planter Box House / Photographs: Ameen Deen
Planter Box House / Photographs: Ameen Deen

Q: To wrap it up, how would you define “sustainability” from your perspective? And how does sustainable design benefit your line of work?

Caleb Ong: I think that, viewed in its essential qualities, sustainable design is about finding ways to reduce energy use and creating a living space that’s easy to care for. In the big picture, sustainable design requires less energy to build and is flexible in terms of building performance. These are qualities that enable the building industry to thrive while causing the least impact on the environment.


(Re)Thinking inside the Box is a series of discussion events focusing on the issues abovementioned. It’s all a matter of perspective about what can be done to address the problem of limited living space in the city. It’s a forum for people to explore new possibilities and look at the problem from within, thereby turning a challenge into a solution. Hence, the title is (Re)Thinking inside the Box, as an alternative to outside-the-box thinking.

As part of the room X Living ASEAN Design Talk 2024, (RE)Thinking inside the Box Vol. 1 is on the theme of “Living in Small Urban Spaces”. Here, expert guest speakers will discuss ways to create small living spaces and enhance the quality of life, at the same time shedding light on site constraints, challenges, and possibilities for building decent homes in urban areas. In the fewest possible words, it’s about promoting good life and a good living environment.


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